The Crafty Fox Market has become the go-to destination for emerging designer makers in London - it's the kind of event that is helping make craft cool again. If you're in London the weekend of 5th and 6th October, come along to the Autumn market at the Dogstar in Brixton. The line up of makers is seriously amazing. How do I know? Because I was one of the guest curators! Start saving up your pocket money now, seriously - you'll want to buy everything.
But for now, over to Sinead...
|Terri Leahy Designs|
The Name Game
Your fledgling business will need a name. Choose carefully and do some research. You will need to make sure the name you choose isn’t already in use. Short names tend to work better although there are exceptions. I can’t help but smile every time I hear from the imagination of ladysnail – one of the traders at our Autumn Markets. You should use the same name across the internet - blogs, online shops and social media...
|Photo of Stuffed Nonsense by Martha Loves|
You will need a visual identity to create business cards and a banner for online shops. Think about the colours, font, logo and graphics that you want to use. If you don’t have much expertise in this area, stick with something very simple and you can develop it over time. Printers such as moo.com have useful templates that can help you to produce professional looking business cards.
What are you going to sell? Think about how your existing product line can be developed, for example, using different fabrics or producing different sizes. Try to find a niche – it’s a crowded market place and it will help you to get noticed if you are focused on a niche. Aim to develop a cohesive range which has a common thread running through it. This will help you to look more professional and will help your range look more appealing to the eye.
Don’t undersell yourself! Put considered thought into pricing rather than simply plucking figures from the air. Remember to charge for your time – this includes time spent sourcing materials and selling as well as making. Look around to see what others are charging for similar goods, but be confident in your own pricing.
Make it practical as well as pretty. Do your items make good gifts? Beautiful packaging can really help you to make sales. If you plan to sell online, you will need to develop packaging that will protect items in the post. Think about using recycled materials where possible.
|Photo of Crafty Fox Market by Rodography|
Do you plan to sell online or in person… or both? Websites such as Folksy and Etsy are good places to start as they are easy to use, low cost and already have a customer base. You will need good quality photography which shows off your products to their full potential. Markets provide an excellent opportunity to meet your customers, solicit feedback, develop a mailing list and network with other makers."