Tuesday, 16 September 2014

The Sewtionary: Interview with Tasia Sewaholic


Stop what you're doing! Have you seen Tasia Sewaholic's new book, The Sewtionary? Aaahhhh you need this baby on your book shelf!

I opened it one lunchtime and couldn't put it down - it's an alphabetised reference book jam-packed full of useful sewing terms and techniques. Even if you consider yourself an intermediate or advanced stitcher so probably don't use books much to help you sew, this is a seriously useful guide to have by your side if, say, you haven't inserted boning before or want to double check how to stitch a French tack but don't want to get the internet out. Just look at the wealth of knowledge covered...


If you've been reading Tasia's blog for a while (it's been one of my faves since before she began her pattern business), you'll know the story of how the Sewtionary came about. And for those of you who don't, you're about to find out, as I interviewed Tasia about her masterpiece, what went into making it, and what the future holds...

Congratulations on your wonderful book, Tasia! What's the idea behind the Sewtionary? How did you come up with the concept?

"The idea behind the Sewtionary is a sewing dictionary: sewing + dictionary = sewtionary! I'd originally started a page on my blog back in 2010 with all of the sewing tutorials and blog posts that were good reference posts. The more blog posts I wrote, the harder it was to find these posts and I didn't want all that useful information to get lost. (Here's the first post about the Sewtionary page.) Over the years I added more posts to the Sewtionary page, listing them in alphabetical order for easy reference.

Then in fall of 2012 I was contacted by a publisher who saw the Sewtionary page on my blog and thought it would make a good book idea! After the initial conversation with the publisher, the next step was to write a proposal for the book concept. I went to the local bookstores to see if there were any books like it, and there really weren't a lot of solid, in-depth reference books and none organized in an easy A-Z format. I added 'coil-bound format' as another important selling point, and 'pictures for all sewing steps' as another. Basically, I wanted it to be very easy to visualize yourself following the directions. I felt like photos of real fabric and thread would convey that message best."


Going from writing your own blog to working with a publishing team is an eye-opening experience. Was there anything about the publishing process that particularly surprised you?

"Absolutely! I think the two biggest surprises were: the short amount of time you have to write a book, and the number of people that are involved in the process. I'd originally thought that you get years to write a book! I had nine months from contract signing to final deadline. (I joked that it was like my baby, because of the nine month time period.) And that included time to do all the sewing for the samples, too! Such an eye-opening experience, like you said.

The other thing that was different was working with print format and deadlines. When you blog you have the luxury of posting whenever you like and deciding how long or short you want your posts to be. There's unlimited space on a blog to post as many photos as you want. With a book everything has to fit in the space allotted, you have to choose photos selectively rather than adding as many as you think will illustrate the point. Also with blogging, it's so informal and quick. I take a photo and post it the next day. With the book, I had to carefully prepare all of the sewing step samples, and then wait for the photographers to take the photo, and then wait weeks or months to see it in its place on the book layout. Organization is so critical for the book process."

What part of creating the book did you enjoy the most?

"The beginning and the end. I enjoyed the initial planning, including choosing the fabrics for the book samples, narrowing down the terms and definitions, thinking about all the cool things and examples I'd include. I like being organized and I set up all these methods to keep on track, such as a bulletin board with all the terms so I could move them from 'to do', to 'in progress', to 'done.' I was still so amazed that I was really going to be writing a book! That was a fun time.

The middle part was intense because once I'd decided to sew everything for the samples, I'd committed and there was no going back! That was a lot of sewing and a lot of preparation.

And now I am really enjoying the fact that it's out in the world! I love hearing feedback on the book. I enjoy the reaction when people open it up and realize what I was working on the whole time. This may sound funny but I'm so happy that it made it all the way through from start to finish! There's always a chance that your project could get cancelled or worst case, that you don't make your deadlines. I'm so glad that it's a real book now!"


What part did you enjoy the least?

"About three-quarters of the way to the end, when it was July and beautiful outside and I had four hundred samples still to sew and I was so worried I wouldn't get everything done on time! I was worried I'd taken on more than one person could possibly handle. It's a lot of pressure writing a book. It takes a lot of sacrifice in other parts of your life - I bet you know all about that too! I'm so lucky to have an understanding partner and family and friends who didn't hate me for disappearing for nine months or so. I wouldn't have changed a thing as writing a book has been a lifelong goal, but there certainly were challenging moments throughout the process."

Juggling running a business with writing a book is a huge challenge! How did you manage your time to ensure you could do both?

"You bet it is! Plus I was keeping the book a secret until it was ready for preorder, so I had to try and keep on going like things were normal and I wasn't working on this major project the whole time. I admit I probably didn't do the best job of managing my time to be efficient at both. Instead I worked every weekend and every night into the evening like a madwoman. If I were to write another book I'd do a better job of organizing my time so I could work more calmly! I'd ask for help sooner as well. I'm quite determined (or stubborn, whichever you prefer!) and it's hard to admit when I need help.

I also kept things going at a pretty hard pace for the first part of the year, putting out three patterns, and then I hit the point where I knew something had to give. The book was the priority so I put pattern development on hold until it was done."

What does the next few months hold for Sewaholic?

"We're hiring! I'm bringing on a Design Assistant to ramp up new pattern development. I'm super excited to have help because we have so many ideas, and not enough time to get them fully developed into complete patterns. We're also working on making all of our current patterns available in downloadable PDF format, so people can choose from printed or PDF patterns. We're restocking our popular 'Handmade with Love' and 'One of a Kind' clothing labels which I love and use in all of my projects. And lastly, we're working on exciting new pattern designs for 2015. Look for a line-up of patterns next year that range in skill levels and are designed for different parts of your life, from modern office wear to clothes you can wear on your bike!"



*****

Huge congratulations, Tasia! Readers, you can find out more about the Sewtionary on the blog tour that's happening right now, and you can order the book from Tasia herself, from Amazon UK and all sensible bookshops. Go acquire!

And if you enjoyed hearing about the process of book-writing, you might like my posts Behind the Scenes: Writing My Book and Getting a Craft Book Deal. Enjoy!

Friday, 12 September 2014

Tatty + Tilly Giveaway!


It's giveaway time!

Iconic jewellery designers Tatty Devine are celebrating their fifteenth birthday this year - woop! It turns out they have a penchant for DIY fashion too - srsly, can they be any more awesome?! Check out some of their homemade creations.

Since we share a love of handmade wear, colour and fun, we decided to get together to bring you a crafty giveaway. One lucky person will win a bundle of Tatty Devine and Tilly and the Buttons goodies worth over £150:

Zip Necklace from Tatty Devine's 15th Birthday Collection - aaaaaahhhhh WANT!!!
A signed copy of my book Love at First Stitch
Coco sewing pattern
Mathilde sewing pattern
Miette sewing pattern

To enter the giveaway:
Simply like both Tilly and the Buttons and Tatty Devine on Facebook and comment on Tatty Devine’s Facebook competition post with your answer to the question they've posted there.

Hurry, you have until midnight on Thursday 18th September to enter. Tatty Devine will pick a winner at random and announce the result on Friday 19th September. Good luck!

*The small print: To enter, like both Tatty Devine and Tilly and the Buttons pages on Facebook and comment on the competition post with your answer. We will randomly select one winner from all comments posted before midnight on 18th September 2014 and the winner will receive one Tatty Devine Zip Necklace, plus one signed copy of Love At First Stitch by Tilly Walnes, one Tilly and the Buttons Coco Sewing Pattern, one Tilly and the Buttons Mathilde Sewing Pattern and one Tilly and the Buttons Miette Sewing Pattern. This competition is not open to Tatty Devine & Tilly and the Buttons employees, their families, agencies or anyone connected with Tatty Devine or Tilly and the Buttons. There is no cash alternative, and your prize is non-negotiable, and not refundable. We will notify the winner via Facebook and on this blog by 1pm on 19th September 2014 and if the prize isn’t claimed within two days of the winner being notified, Tatty Devine will randomly select another winner.

Tuesday, 9 September 2014

Stripes + Stripes Coco

Coco sewing pattern

What's better than Florals + Stripes? Why, Stripes + Stripes, of course!

This is my eleventh (yes, eleventh) Coco - 1, 2, 3, 4, 5, 6, 78, and 9 and 10 unblogged. So I have more than enough options to wear for OWOP, One Week One Pattern, the challenge going on at the moment in the sewing community to wear garments made from a single sewing pattern for seven days in a row. (You can follow my OWOP week on Instagram.) Maybe I should make it OFOP? Or even OMOP?


This top actually began life as a Coco sample sewn up for the step photos in the pattern instructions. I already have a similar one with a single red pocket that was made for the cover image photo, so I decided to do something different with this one. Inspired by this Petit Bateau dress, I wanted to try out using two contrast stripe fabrics. The width between the stripes on the two fabrics I used was a little different so they don't completely match up, but that's okay - I really like the effect anyway.



Now I'm itching to make a dress version too...

Are you taking part in OWOP? If so, what are you wearing?

[Soundtrack: 'Always' by Bent]

Friday, 5 September 2014

Behind the Scenes... Studio Tour!


Welcome to Tilly Towers!

If you've been paying attention, you may be thinking, "Hang on, didn't she just post a studio tour a few months ago?" For it was only in February that I gave you this tour of my home office/sewing room. At that point, I was very excited to move out of the sitting room and into a dedicated working space. And I didn't mind working from home - no extra rent to worry about, and I could cook spaghetti bolognese for lunch any time I fancied, woop!

And then Coco happened, a mountain of sewing patterns and books turned up and spread all over the flat, the kitchen table became the packing table, the sitting room and hall became the stock rooms, and I would work from 8am to often past 11pm at night answering emails and fulfilling orders without ever going outside. Basically, I was always at work. (And tripping over it.)


I knew I needed more space, some help, and to create some separation between work and home so I could get some rest occasionally. So I took a deep breath, hired Laura and signed a lease on this office. And I am sooooooooooooo happy I cannot tell you!

Right, enough talk - let me show you around...



Let's start with my favourite feature of the room - that window!!! Ehrmergerd... it's just so... big! And bright! The office is in Dulwich (read: West Norwood) in South London, yet we can see all the way to the BT Tower, the London Eye, the Shard, the Gherkin... plus lots of lovely trees. Our desks are by the window so it's very easy to just sit and stare at clouds all day. You can see the weather moving in from different parts of London - all very wonderous.



It's an inspiring space to sew in, with high ceilings and lots of room to spread out and make a mess. We'll move extra tables into the middle of the room on the days we run workshops so we can all sit around together and chat while we sew. For the sake of my relationship, I'm working hard to resist the urge to come into the studio every Saturday and Sunday to sew... sooo tempting...


Did you see the cutting table that Heather Lou made herself? Amaze! It made me well jell, yet my DIY skills aren't up to it (seriously - you do not want to put a power drill anywhere near me, I am too much of a klutz), so I bought this Stenstorp kitchen island from Ikea. It's got a gorgeous oak top, and it's the perfect height to stand at, with space for a high stool underneath when I get lazy tired. Plus it's got wide shelves which are perfect for stashing pattern blocks, pattern drafting rulers etc. It's pretty heavy though, so I was concerned that once it were built I wouldn't be able to move it. So, with help from my man, we added some castors onto it. Wheeee!


Here's my desk (spot the Pomodoro fan)...


Shop world...


Laura answering one of your emails...


There are lots of interesting creative businesses in the building, and Volcano Coffee is downstairs serving crazy strong coffee...


We've also got a little kitchen zone up here in the studio... (jaffa cakes not shown)


The colour coordination is getting a bit ridiculous now...


Speaking of which, check out our gorgeous new sewing machines! If you're coming to one of our workshops, you'll get to play on one of the delightful DKS100 models that Janome has kitted us out with. I'm in love!



I'm so so happy working in this gorgeous room and cannot believe my luck every time I walk into it (seriously, like even when I've just come back from the loo it's even nicer than I remember it being two minutes before). It's taken a crazy amount of work, but I've basically got my dream job and my dream office. I can't wait for the workshops to start so we can welcome you into the space!

[Soundtrack: 'Love Letters' by Metronomy]