On 1st January 2010, my ex-boyfriend dared me to start a sewing blog.
And then he double-dared me, and of course no one can resist a double-dare so I opened up Blogger and typed in the first blog name I thought of. “Tilly” as it’s my name, and “the Buttons” as it gave a nod to both sewing and typing a blog – plus it sounded like they could be my sixties girl group backing band.
That blog is now turning the ripe old age of ten years old next week and, a decade on, I’m typing this from my studio in London, surrounded by a team of awesome women, with our own line of sewing patterns up on the shelves, our third book currently at the printers and our first fabric collection about to hit the shops :)
Back to ten years ago, I really had no idea that any of this was on the cards. Least of all because I was hungover after a new year’s eve party the night before. I had a career I loved in the world of indie cinemas, and never imagined I would ever want to own my own business, let alone leave the film industry. I thought this blogging thing could be a bit of fun but in all honesty didn’t know how long it would last and didn’t think anyone would read it apart from my mum.
So why did I start? I’d recently got into dressmaking in my spare time and had stumbled upon a few blogs written by other women around the world who made their own clothes. As none of my IRL friends shared my hobby, I thought it could be fun to chat to people who understood my interest in seam techniques and love of fabric, and document my own makes to keep me motivated to carry on sewing.
For my debut post, I shared some photos of the first thing I’d made, a shift dress from a McCalls pattern in a yellow floral cotton bought from The Cloth House. Back then, there wasn’t the thriving indie pattern scene which we are lucky to have now, and I wouldn’t have known where to find fabric online. On the plus side, the sewing bloggers I “met” online were so kind, creative and resourceful, and we banded together to navigate the sewing scene and help each other to keep making stuff.